making it work for you 
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Intelligent web design-making the most of the web
The most under-utilised and yet most powerful tool available to small and medium businesses is and will be the Internet. Like it or not, web design and web marketing will continue to play prominent roles our marketing strategy.
First there was web one and the web designers sold you websites, get a website they said and the cash will roll in. For some it did, for the many, it did not. For others it worked for a while and then it broke.
Unless you've been in a coma, you will have heard about web 2 and been approached by a web designer or web 2 Guru telling you to get networking and the cash will roll in. Well again it has for some. Web 1/2 or 3 will make little difference to your business unless you take steps to get it under control. The web is tool that everyone, including you uses daily to collect information make decisions and sometimes make purchases too. It is no longer a toy for flash web designers , but a simple, powerful and relatively simple means of selling products and services via the web.
The important thing to understand is that the web is not just here to stay, it is growing and changing and most of all it is increasingly becoming the first place your customers and mine look when they need to buy something. see article
Businesses wishing to survive and prosper in the next decade, and especially small businesses wanting to establish themselves or grow quickly in new markets, will have to get a grip on the internet and learn to make it work for them a d the window of opportunity is closing fast. Already it is impossible to find a meaningful and memorable domain name. Product categories are fast becoming dominated by huge internet brands that a local supplier can never compete with.
The critical thing is to understand that simply publishing a website, is rather like sticking up a single poster and hoping for the best. This simply not enough. When the web design is over with, then the real work begins of promoting that website and using it to sell your products and promote your business.
Web design and web marketing solutions
To support your business in harnessing the internet, fusion provides services on four levels, either together or independently:
- Advice, consulting and the benefit of our experience to help you develop a strategy that stands a chance of delivering business for you through a balanced strategy including web deisgn and web marketing to meet your business needs and the needs of your customers.
- Tried and tested systems like Joomla and Drupal together with technology expertise to get just what you want up and running fast within your budget.
- Productivity software and web systems that you can rent online on a monthly basis with minimal risk or outlay.
- An outsourced systems or web design and web marketing department down the road for as little as a few hundred pounds per month handling your web design and web marketing needs professionally at lower cost than you could hope to do it in house. The scope and budget for this service is up to you.
- Web design, software development and customisation.
fusion have pioneered a two shore methodology using an international team of business analysts , systems designers, software developers and support technicians, web marketing technicians and web designers to get your system ready at a fraction of the cost of doing it all in the UK but without the hassle of outsourcing, We take the risks and you make the savings.
Whether we outsource it or not is something you will not need to be aware of because you will always deal with a project manager who is handling your project right here in the UK. You will only find out when the bill arrives.
- fusion contractors - the right person, with the right skills on your premises doing whatever you ask him/her . These can include marketing exerts, SEO or SEM consultants, web designers, web marketing, writers or whatever your business needs.
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